Pick-up in store is being used more and more
Europeans shopping online are increasingly turning to the pick-up-at-store option rather than deal with uncertainties involved with home delivery, says supply chain
provider JDA. Nearly half of U.K. shoppers opt for click-and-collect, JDA found.
Mobile is the way to go
67% of respondents under the age of 50 are interested in a totally mobile path to purchase.
46% under 50 would like personalized offers sent to their smartphones while shopping in store.
42% of supermarket shoppers use their phone at least once during a trip.
58% want personalized offers via text message.
Source: Merkle Retail Consumer Sentiment Survey (Stores Magazine – March 2015)
Cross-border trading in e-commerce
Cross-border trading is one the latest and most important trending phenomenons, where consumers in one country purchase goods from nations or territories accross the globe.
U.S. and Chinese goods are the most popular overall, representing 26 and 18 percent of all online cross-border. Shoppers from North America, Latin America, the Nordics and the Middle East prefer American goods, while Western Europeans cross-border shopping is dominated by German merchandise; central and Eastern European consumers most often purchase from China.
Clothing and footwear represent 39 percent of online cross-border purchases; consumer electronics is the second most-popular category at 26 percent.
Source: Stores Magazine March 2015. By Fred Minnick.
Economic growth has tripled retail sales in Latin America over the last decade to more than $2 trillion. Latin America is the fastest-growing region for discount stores, with a compound growth rate of 13.5 percent forecast over the next five years, compared with 8 percent in North America and 4.6 percent in Western Europe.
International players (like Walmart, Casino and Carrefour) are leading the way developing a multi-format strategy with bodega-style discount and hybrid hypermarket/cash & carry stores.
Walmart is developing Todo Dia and Changomas. Casino launched Aliado Surtimax. Dia (Spain) and Jerónimo Martins (Portugal) are expanding in the region. Falabella launched Hiperbodega Precio Uno in Peru and already had Tottus in Chile and Peru. Carrefour already operates Atacadao and now launches Supeco.
Mobile is a top priority for e-commerce
A new survey from NRF’s Shop.org division says online retailers plan to make mobile their top marketing priority in 2015.
Also most retailers plan to consolidate their in-store, call center, e-commerce and mobile sales systems into a single computer system within the next decade, according to the survey.
The survey of nearly 300 retailers found that 53 percent plan to implement a unified platform in “the next few years” and that 86 percent plan to do so within 10 years.
Source: Stores Magazine – March 2015
Social media or email: What sells more?
After analyzing more than $1 billion in U.S. e-commerce transactions, Bounce Exchange found that social media marketing efforts accounted for just 1.2 percent of total sales. Another finding: 53 percent of social media marketers do not measure the success of their investment in social.
Students and brands loyalty
96% of student shoppers would be more likely to make a repeat purchase from a brand that offers student discounts.
78% regularly search for a student discount or coupon code before making a purchase online.
97% said they would probably or definitely shop online more often if discounts were available.