E-book sales are not increasing
Sales of print books in Canada, at 79% of the market, still outstrip that of e-books at 18% as of Q2 2015, according to non-profit industry agency Booknet Canada.
That’s not much growth since 2013, when e-book sales accounted for about 17% of the market — particularly considering the trajectory from 2008, when Canadian e-book sales accounted for less than one per cent of the market.
Noah Genner, president of Booknet Canada, believes e-books are definitely here to stay, even though it is difficult to predict their trajectory in an industry increasingly shaped by new technology.
“If you saw a new John Grisham book for $33 in hardcover or $9.99 for an e-book, most consumers will go for the $9.99 e-book if they already have a device. But that differential is a lot less than it was in the past. Where it was $30 and $9.99, it is now $33 (for a hardcover) and $17.99 or $19.99 (for an e-book).” Sales of print books, meanwhile, were up very slightly year-over-year in 2014, Indigo reported recently.
Genner predicts e-book sales will continue to grow by a couple of percentage points a year for the foreseeable future.
Rural residentes in China are buying via e-commerce
Online shopping is catching on in the rural villages of China. In fact, online purchasing by rural residents grew 18% faster than that of city residents last year, according to a research report just released by Alibaba Group.
Rural shoppers are also catching up in adopting new technology, such as mobile shopping. The report says purchases on mobile devices from shoppers in rural areas increased 250% last year, and the less economically developed a region, the faster the growth in online shopping.
Another important factor contributing to this e-retail boom, Alibaba has built service centers in 1,803 villages where employees help consumers to search for products online and place orders.
E-commerce from rural areas in China is becoming a big business. Orders from rural areas resulted in the delivery of 4.5 billion parcels in 2014.